“It’s in Apple’s DNA that technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing and nowhere is that more true than in these post-PC devices”
I couldn’t agree more with this sentence. In today’s tech industry where technological specs such as screen resolutions, processor speeds, and megapixels are compared to no end, this sentence is more relevant than ever. The underlying truth is that the average consumer doesn’t care about technological specifications given their their device fulfills their needs.
In the current consumer electronic space, smartphones specifically, technology is at a level where even the base models will fulfill the basic needs of the average customer. A consumer needs a truly compelling reason to purchase a more expensive product when they can get by on a cheaper variant. So what attracts people more to premium products when a cheaper product will still get the job done?
The answer is the beautiful result that is formed from the combination of technology and the arts. The reason why many feature packed products don’t end up taking off is that nothing appeals to the human mind more than the balance struck between technology and the humanities. Many manufacturers haven’t mastered this concept and focus on cramming as much top of the line specs as they can into their device. The final product looks great on paper, but what the human in us really craves is everything that creates a richer user experience; design, attention to detail, quality etc.
There’s a reason why products such as the Nest Thermostat and companies such as Apple have been experiencing relative success. The simple explanation is that the collaboration between the arts and sciences is very prevalent in all of their work.